Here is a seven pointer on how major players in world hotels industry are marketing to not only attract customers but primarily retaining them. Cost of attracting new customer is much much higher than that of retaining the old customer and make him the loyal customer. Apart from amenities and facilities which all luxury hotels in the world equally provide, there is a race to present customer something extra, that can really make the difference.
Most successful strategies adopted by few of them are as follows:
We Care: These days not only a plastic smile will work for the hotels. Todays customer is very smart and he/she won’t mind that smile until he/she doesn’t get everything ready on time. The customers need everything in place from entry point of hotel to the toilet of his room, from car to the remote of TV and AC of his room. Every customer is unique and he/she must be treated in its own unique way. Some customers don’t like to see too much of the face of the servants while others would like to chit chat with them too. The marketers have to be very quick and accurate in judging the customer’s liking and disliking to treat him that way and show Yes ! We Care.
Security for Women Guest: As women are getting self independent they travel (43% of business travelers are women) alone more often than they used to be in the past for the business purpose or just for a vacation. But, the security has always been a major cause of worry for single women. Most luxury hotels have adopted state of the art security systems for the safety of these women guests. The security measures include:
Using Technology: Hotels are taking help of technology to woo more and more customers. Hotels World over like the hotels in US, Europe, Asia, etc are adopting latest technologies like Wi-Fi connectivity, biometrics, robots, teleconferencing, online hotel selection and personalization, Underwater hotels, floating hotels like islands, smart cards, so on and so forth. These technologies are making the visitor’s stay more convenient and enable personalized service and rooms. These smart rooms which changes on the guest’s demand are connected through the data network with central server and act accordingly like dim lights, curtain open or close, etc.
Encourage best resources: The hotels have started identifying their best available resources and make good use of them. Any hotel in the world can not afford to lose its most valuable employee who is able enough o create a level of comfort with the guests. This strategy is greatly successful in retaining the guests.
Environmental Friendly Hotels: As society is getting more concerned about the preservation of planet, hotels are also responding in a positive manner. They have started using renewable and non renewable energy sources in a more efficient manner. For ex, they water their golf course and lawns from flushed waters of washing machine, started using incandescent bulbs instead of fluorescent bulbs, using battery operated vehicles instead of petrol operated ones, etc.
Relationship Management: World hotels maintain records of their guests like birthdays and wedding anniversaries, etc and never forget to send them a greeting, or sometimes a gift coupon or a free dinner or stay in the hotel. This has proved to be a great step in retaining a guest.
Internet Marketing: Hotels are adopting the newest, widely spread and growing media to market their services. The websites help the guests to know about the hotels, its facilities and tariffs and allow the visitors to book the room. This has helped save time and increase convenience of the customer and save hotel’s money.
So, all these prestigious luxury hotels of the world like Hilton, Ritz Carlton, Taj, etc are adopting one or the other marketing strategy to win the race as this one is the most competitive one.
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Singapore is a small city with a huge population. It is an important commercial hub of the world. Thousands of people visit throughout the year for many purposes. Touring Singapore for a business purpose or for a holiday trip is always exciting. Visiting Singapore, makes it very interesting to travelers from far and wide, for the fact that, worldâs most amazing hotels are found here.
Singapore is Southeast Asia’s economic center. It was a British colony formerly and today, it has grown into a business centre with world’s busiest port. It enjoys a large population of Chinese, Indians and Malay. Singapore is famous for its sports, advanced transportation, skyscrapers and the most amazing hotels of the world.
Singapore hotels are amazing for its architectural splendor, its magnificent structure, the wide range of facilities that they offer to the best food available over here. If you want to stay in a hotel that perfectly justifies your money spent book a room in a Singapore hotel. The casinos, clubs, swimming pool, the good air conditioned rooms, with all modern facilities, makes these hotels amazing places to stay.
There are many star hotels in Singapore. In the Southern coast of Singapore lies Sentosa Island. It is a destination in itself with a huge golf course and butterfly park. The beauty of this place always attracts travelers and they tend to stay in one of the Singapore hotels even for a short period or one day.
People prefer to board these hotels according to the locations of their choice. There are some locations where the market complexes are nearby. And there are some near to the sea beach. Some preferred locations are Orchard road, East Singapore or Airport location, China town and many others. Singapore cheap hotels have mushroomed up near to these locations, targeting the travelers from world wide.
Hilton, Meritus, Le Meridien, Marriott and some luxurious hotels, like Royal Plaza and Orchard Hotel, in Orchard road, have been preferred by many visitors. Airport in Singapore is itself a visiting place. Hotel 81 chain Properties cater to the needs of tourists who prefer this location. China town is very colourful and fantacises with its modernity blended with culture. Furama City Centre, The Keong Saik Hotel and The Scarlet Hotel are popular here.
To book a room in one of these luxurious hotels is very easy. All you need to do is browse through some travel sites and locate some important and luxurious Singapore hotels and book a room online. The elegance and grace in the hotels of Singapore makes Singapore the most desired tourist spot.
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There are many gorgeous Luxury Hotels and Condo hotels worldwide. Because most condo hotels are or were luxury hotels, you get outstanding amenities and spectacular views in wonderful locations.
The most recent innovations in the second home industry are the introduction and rapidly increasing popularity of luxury fractional real estate and the condominium hotel, two of the fastest growing segments of the real estate industry today. It has been noted that the luxury fractional or private residence club concept has become attractive because property values in popular resort areas has skyrocketed out of reach for all but the wealthiest buyers. Buyers benefit by owning a property in a luxury resort that they can use for themselves, and take advantage of the high level amenities.
Think of all those amenities you have when you go to a luxury resort. You get daily housekeeping as you would in a luxury hotel. Another factor to keep in mind, if you are buying the condo hotel as an investment, is that when you are reselling a condo hotel unit, you’re selling not only the actual unit but also the luxury lifestyle that comes with an amenity-filled, high-service property.
What could be more perfect that owning a luxury vacation home at a landmark resort and receiving rent revenue whenever you’re not using it? The properties are usually large, high-rise, luxury hotels operated by big names like Four Seasons, Ritz Carlton, Sonesta, Starwood or Hilton.
After all, you have worked for an entire year, just to be able to afford a week of luxury and serenity. Most people do not mind splurging on a luxury villa, if they know that they can get everything else for a bargain.
If you plan on taking your pet with you, luxury hotels like the Ritz Carlton and Onyx will treat your pet like a king. First class service is the forte of a luxury hotel, so go ahead and indulge your senses.
Some of the luxury hotels in Boston are named as the most exclusive hotels in the world. A little farther away but within a ten-mile radius are The Hampton Inn, The Westin Hotel, Boston Harbor Hotel, Copley Plaza hotel, Radisson Hotel and The Ritz Carlton, one of the best known luxury hotels in Boston. So, when you want to live in the lap of luxury or in a relatively cheaper but comfortable accommodation, you will have a wide choice when choosing a hotel near Boston College.
A beautiful luxury hotel near Agra (the site of the Taj Mahal) is ideal for weddings. From the rich history of its palaces to the gorgeous landscaped gardens of the luxury hotel to the serenity of the floating palace on Ramgarh Lake…everywhere you look there is pink…the color of romance. If you are on a tour and are on the look out for unadulterated luxury, there are many hotels in India from which you can pick and choose.
There are also luxury accommodations in Blackpool, a coastal destination in the United Kingdom, for those looking for a fancier vacation. But book this early; they receive 4 million visitors yearly. One of them is a four star hotel in Blackpool overlooking the sea, Courtney’s of Gynn Square is a fine Victorian building amidst the beauty of Gynn Gardens, 20 minutes walk from the Tower and just 400 yards from Gynn Square tram stop. This lovely hotel still retains the glory of its past and offers all the modern facilities; Courtney’s is all you would expect from a hotel of this class.
When it’s time for your next vacation try out a Luxury Hotel, or if it’s time to make an investment in a property, think about the Condo Hotel for years of enjoyment and a source of income.
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Mary Hanna has traveled the world by Air and Ship while writing eBooks, Software Reviews and Practical Articles on Internet Marketing, Cruising, Gardening and Travel. Visit her websites at: http://www.CruiseTravelDirectory.com and http://www.CruiseGold.com You can read more of her articles at http://www.ArticleBazaar.net
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