The Chinese government owned news agency – Xinhua has started broadcasting events happening in China in the English language. The Chinese government has always claimed that the western media is unfairly prejudicial towards China and only choose to report negative news of the Communist country. With the latest English news channel, China now wants to assert its influence on the international community, claiming that they only want to provide objective news reporting to the English speaking international audience. The spokesperson from Xinhua stressed that the new media platform is not a propaganda machine but rather a news channel that will report Chinese events objectively 24 hours a day.

It is said that Xinhua has been trying to reinvent itself and expanding into different platforms since 2008. One of them was the internet news platform. The Chinese government has poured in millions, if not billions to support such expansion projects. It has witnessed firsthand the power of internet media during the events with Tibet, where the international community scrutinized their every move. So, the launching of the new English news channel is part of the grand scheme of things to come for Xinhua.

It was back in July 2007, the other Chinese state owned media CCTV started broadcasting in Arabic catering to almost a 300 million audience in the Middle Eastern and North African countries. The Arabic channel is now broadcasting to about 22 countries.  CCTV is also broadcasting in French and Spanish to cater to the European countries. For that reason, we are likely to see the Chinese state owned news agency rolling out more services in other foreign languages in the near future.

As the Chinese economy grows bigger, the more influence it will gain. The Chinese government now finds itself loaded with money and it is natural for them to be investing in the mass media industry to reach and influence the international community. The international news media has long been dominated by the US and UK, mainly the CNN and BBC. Although China already has one international news channel – Phoenix News, it is limited to Chinese speaking audiences. Therefore, Chinese officials are keen to assert their influence on English speaking audiences.

However, all state owned news agencies come under close scrutiny from Beijing central government. Watchful eyes are also monitoring smaller private news agencies. All of the media platforms in China go through government censorship or self-censorship. Most of the media operators practice self-censorship policy to ensure that they retain their licence to operate in China. It is a dilemma for many foreign news agencies as they struggle to report the truth at the risk of closing down. At the end of the day, reality pushes most to accept the restrictions set down by the Communist government and refrain from reporting certain issues.

It is likely that China will get even more aggressive in expanding its media influence to other key languages in the world such as Japanese, Portuguese, and German. These might mean another new opportunity for the translation industry to offer its services and professionalism.

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It’s very common nowadays for Chinese businesses, big and small, to do business with Americans. The Internet and other communication technology have facilitated easy international communication and inexpensive global marketing. Even so, when you’re dealing with an overseas company you like to establish their credibility before you place your order. When dealing with American companies, many overseas buyers are careful to check that they’re dealing with a legitimate company – preferably one with a verifiable street address. Americans are just as careful when buying from overseas firms.

If your main business location is in China and you’re not in a financial position to open your own office overseas, there’s no reason for you to miss out on tapping into one of the biggest marketplaces in the world. Obtaining a legitimate and verifiable virtual office address and telephone number from VH International Business Solutions is easy.

Having a virtual office in a major business center isn’t as expensive as you might think. For just $25 a month you can have a virtual office address in Manhattan for your business cards and website. Should anyone stop in at your office address they’ll be greeted by staff at our reception and a message will be taken.

You can choose from other services too – like mail forwarding and a local Manhattan telephone number with a messaging service or live answering. Mail and telephone messages can be forwarded to you promptly and should you need anything faxed in the US, our staff will be happy to help you. Your clients will never imagine you are working overseas.

If you’re at a level where you travel internationally to meet clients, your virtual office can become your physical office space too. We have meeting spaces and private office space that are available at a low cost for temporary usage – so you can meet your prospective American clients at your New York virtual office!

Having a virtual office address overseas can enhance your international business prospects and give you increased credibility. If you’re planning on expanding in 2010, why not dip your toe into international waters with a New York office from VH International Business Solutions? At $25 a month, there’s little to lose and much to gain!

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Feb. 2 (Bloomberg) — Randy Tinseth, Boeing Co.’s commercial aircraft marketing head, talks with Bloomberg’s Jason Bellini at the Singapore Air Show about the outlook for its China market. Tinseth also discusses the prospects for an airline industry recovery, Japan Airlines Corp.’s restructuring plans in bankruptcy protection, and outlook for Boeing’s 787 Dreamliner. (Source: Bloomberg)

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